Client : Zero Point Zero Productions / McSweeney's / Lucky Peach Art Direction : Michael Steed Assignment : Portrait of Momofuku Ando, the Inventor of Instant Ramen
"Mankind is Noodlekind: Momofuku and the Invention of Instant Ramen". Zero Point Zero Productions teamed up with chef David Chang to tackle the subject of RAMEN. Part of this project was to do a portrait of Momofuku Ando, the father of Instant Ramen, for the first issue of Lucky Peach Magazine, David Chang's collaboration with McSweeney's for all those foodies out there. Another part of this project was to draw every single ingredient of RAMEN for a supporting app. Yum.